Doing Focus Groups

Doing Focus Groups

Rosaline Barbour

Focus groups are a popular method for collecting qualitative data in the social sciences. 

Doing Focus Groups

  provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.

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ISBN-10: 1-5264-2601-3

ISBN-13: 978-1-5264-2601-7

Язык книги: en

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Издательсто: Ingram