Happy Employees Lead to Happy Sales

How do you manage a company so well that it is easy to sell and your plant employees do the selling for you? The designated salesperson has limited credibility. The person on the line, the line making, and the packaging, have the highest credibility and believability. Few companies would trust their employees to help do their selling, which means the company is not managed well. Hugging your employees so they hug your customers for you is the best path to prosperity and sales success.

As CEO of Ball, past President and Chairman Dick Ringoen said, «I have seen so many lives change for the better, that it is thrilling for me. I dunno, maybe I had something to do with it.» Fact is, his style of management had a lot to do with it. Happy employees lead to happy sales.