How You Are Like Shampoo for Job Seekers

Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you&#39;re more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you&#39;ll have an edge over others interviewing for the same position, making the trademarked &#39;YOU&#39; the brand of choice for your next employer.<br><br>This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world&#39;s most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use. You&#39;ll learn how to:<br><br>– Leverage the 6 personal brand positioning elements other job seekers don&#39;t know<br>– Master the 5 everyday activities that best communicate your brand to potential employers<br>– Avoid the Top 20 Job-Seeker Personal Brand Busters that can hurt your chances for success<br>&ndash; Build trust and excitement before, during, and after your interview<br>– Command the highest possible salary once you&#39;re offered the job you really want&quot;