New Technologies and Branding
Philippe Sachetti
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
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ISBN-10: 1-119-51054-6
ISBN-13: 978-1-119-51054-3
Язык книги: en
Возрастные ограничения: 0+
Издательсто:
John Wiley & Sons Limited
Категория:
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