The Brandgym
Группа авторов
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
Купить можно в магазинах:
ISBN-10:
ISBN-13: 978-0-470-85659-8
Язык книги: en
Возрастные ограничения: 0+
Издательсто:
John Wiley & Sons Limited
Категория:
Маркетинг, PR, реклама