The CEO's Strategy Handbook

There are many books on strategy, but very few focus on helping

the CEO fulfil their role in leading strategy in their organisation.

The CEO’s Strategy Handbook will give CEOs and senior executives

provocative insights and pragmatic advice to setting strategy, leading

the strategy process, and turning winning strategies into great results.

The term ‘strategy’ has, with the help of consultants and

academics, developed a mystique that makes it sound difficult,

complicated and only for people with an IQ greater than 150. This

book aims to smash through this misconception, and show CEOs

that strategy is a critical element in improving the performance of

their business and is a straightforward – and even enjoyable – process

that they can feel confident in mastering.

The fundamentals to great strategy and effective implementation

remain the same. Setting a clear direction, rigorously identifying

and pursuing opportunities where the organisation has competitive

advantages, are the ways in which the CEO can make a strategy

come to life and deliver dramatic and sustainable success.

This book shows CEOs how they can make this happen in their

organisation. It will include case studies, self-tests, interviews with

leading CEOs, charts, frameworks and action plans to help bring the

ideas alive for my readers.

Stuart Cross is a consultant, coach and speaker who helps world class

companies dramatically accelerate profit growth.