Trust

Do you know the author of this book? Maybe not. But you probably trust him anyway. Most Danes do: as many as 78%. Even people who do not know him at all trust him. He is in fact not just anyone; he has solved the riddle of Denmark's success – until now an inexplicable mystery. The answer is simple. It is the Danes' trust in him and everyone else they do not know which is Denmark's most important raw material. It makes the country one of the richest in the world. – his name? Gert Thinggard Svendsen, trust expert at the University of Aarhus, and he says: Control is good, but trust is cheaper.